.com - an internet top-level domain intended to indicate that a website is used by an unrestricted commercial organization
.gov - an internet top-level domain intended to indicate that a website is used by a government institution
.org - an internet top-level domain intended to indicate that a website is used by an organization
URL - Uniform Resource Locator. A world wide web address
anchor text -the text that is clickable. Also known as hyperlink.
back link -(inlink, incoming link) Any link into a page or site from any other page or site.
black hat -Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines.
cloaking - a black hat system of delivering customcontent to an engine spider but hiding the code or content from visitors
dofollow - standard incoming links that do not have the nofollow attribute
blog -A website which presents content in a more or less chronological series. Content may or may not be time sensitive. Most blogs us a Content Management System such as WordPress rather than individually crafted WebPages. Because of this, the Blogger can chose to concentrate on content creation instead of arcane code.
bot -(robot, spider, crawler) A program which performs a task more or less autonomously. Search engines use bots to find and add web pages to their search indexes. Spammers often use bots to “scrape” content for the purpose of plagiarizing it for exploitation by the Spammer.
doorway page - a webpage designed to draw in internet traffic and then redirect this traffic to another website. Also known as bridge, entry, gateway, jump and zebra pages [a probable engine penalty]
ethical SEO - using search optimization techniques that fall within all engine's guidelines
unethical SEO - using search optimization techniques that do not fall within all engine's guidelines
white hat SEO - techniques for high rank that follow search engine guidelines
authority site -A website which has many incoming links from other related expert/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, pagerank, and search results placement. Wikipedia, is an example of an authority site.
HTML - HyperText Markup Language. Designed for the creation of webpages with clickable text and other information to be displayed in a web browser.
http - hypertext transfer protocol: Transfers information between servers and browsers
https - Hypertext Transfer Protocol Secure: Transfers encrypted info
IBL - in bound (incoming) link
image alt tag - the alternative text that the browser displays when the website visitor does not want to or cannot see an image on a website. Placed in the image tag like this: <img src="seo.gif" alt="SEO">
Title Tag - A meta data element that determines the actual "title" of a given webpage. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.
IP address - Internet Protocol address. A unique identifier that has four numbers separated by dots, like this: 57.247.271.73. All computers across the internet are assigned one. They are used like street addresses. The below Google Gadget shows your computer's true IP address and more:
keyword - a significant word in a web page's content, url address or backlink titles that indicates its subject.
META tags - write-up placed within the HTML <head> </head> tags of a webpage, providing information that is not visible to browsers.
PR - Google PageRank: a numerical value that represents the popularity of a website. Found on the Google Toolbar
SEM - search engine marketing
web 2.0 - the second generation of internet-based services that let people collaborate and share information online in ways previously unavailable. For example: social networking sites, wikis, communication tools and folksonomies.
SERP - search engine results page. The page that users see after clicking Search at an engine